Thursday, March 17, 2011

7 Tips for Choosing the Right Blog Software for Your New Blog


Choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget. Once you have this information written down you will be prepared to start shopping for blog software. However, keep in mind the following seven tips for choosing the best software for you.
Tip #1 Ping Updates
These allow you to update your blog and are very important in blog software. Make sure the blog software you are interested in provides automatic ping updates.

Tip #2 Comments
Whatever blog software you choose, you'll want to make sure that it has an area for comments from visitors. This will help you understand what is successful in your blog and what is not, as well as guide you in future blogs. This is a really great tool and should be part of your blog software.

Tip #3 Trackback
If you are discussing your blog on another blog, or simply adding information to another blog, trackback will allow you to update this information. This is a little confusing, but trackback allows you to talk on your blog about information on another blog and ping the writer of the other blog to let them know what is going on. Trackback is certainly a feature you want in your blog software.
Tip #4 Pingback
Pingback is similar to trackback, but it just sends a URL to the other blog to let them know you are talking about their blog on your blog. This is not used as much as trackback, but you will want a blog software that has at least one of these two functions.

Tip #5 Web-based
The point of a blog is you can post information instantly online, so you want your blog software to be similar to a word processor and web based without a shadow of a doubt.
Tip #6 Archiving
You want a blog software that supports archiving, and most of them do. The reason for this is you will want to save all of your past blogs by the date they were published and archiving allows you to do that.

Tip #7 Categorize
Another great tool you will want in your blog software is the ability to categorize. You want to keep your blogs organized and in categories, if you have them, so this option is really a great one for most bloggers.

There are lots of types of blog software available. You just need to do the research and compare what you find with what you need and then... start blogging!

How to Boost Traffic to Your Blog:Tips to Get Inbound Links



Inbound links bring you traffic and boost your ranking!

One time I saw a blog that saying,

If you want to increase traffic... get links!

If you want to get high page rank ... get links!!

Link, link, links!!!


Though that blog was written for general web sites owner, when it comes to blogging, nothing changes!

Strictly speaking, the amount of traffic coming from external links may be small compared to that of one coming from major search engines. But,it is highly targeted traffic and moreover it does increase your page rank. Thus, more traffic can be expected from search engines.

One may raise a question. "How many inbound links do I need?"
Sorry, it's a wrong question. Quality of links matters,having many inbound links is not bad, though. If you have external inbound links from absolutely not related to your blog theme, the links are just junk. And if they are coming from the site which have lower page rank than your blog site, it doesn't help you much. That said; quality matters.

One way to get inbound link is link exchange. You link to other sites and ask the owner of that site to link back to you. I don't want to discourage you from doing link exchange, however, it is difficult and time consuming job. Whenever possible, try to get inbound links by doing link exchange. But you may put more effort to do other things yet more effective ones.


First, why getting inbound links by link exchange is difficult?


Most of web masters and bloggers know that they have to get inbound links from

  • the web sites or blog sites that have similar themes as theirs

  • those have higher page rank than theirs


The first one generally doesn't produce problem. But there seems to be logical problem when the second one is concerned. If everybody wants to get inbound links from higher ranked site, who else is willing to link back to the lower ranked sites. Not many, I guess. This makes doing link exchange less effective.

A warning: under any circumstances, don't be involved in link farm or Free For All(FFA) links. Once they were good tips to get high rank, however, nowadays search engine, especially Google will ban you if you're involved in those activity. They are not legitimated link exchange.

Having said that, here are 4 tips to get inbound links other than link exchange.
  • Submit your blog and/or RSS feed to blog search engine and directories

    It does bring you small amount of traffic. More importantly you will get inbound links from authentified web sites, blog search engines and directories. There are more than 100 of them and you can find the links at RSSTop55 - Best Blog Directory And RSS Submission Sites. It says top 55 but if you read on more than 100 submission lists you'll find. I don't think you have to submit all of them, but if you can it's OK. Submitting to 100 sites is not pleasant job. Start from first 10 or 20 sites, and if you think you need more, do it another day. But don't fool yourself by buying auto submission program or service because most of blog search engines don't allow auto submission and most of them pinging is enough.

    A note: it lists Yahoo Directory and Open Directory at the first two spot but postpone submitting there unless you have more than 20 content pages.


  • Leave a comment to other blogger

    Everybody seems to know this. :-) My 2 cent tip is that visit a blogger who has higher rank than you and leave a comment with your blog link (remember you have to use your blog name or keywords as a link title). Some bloggers allow to leave a link, some are not. Of courses go to the bloggers who allow. Don't forget to leave your blog link with your keyword title.

  • Similarly leave a post on some forums

    Of course to the forums that are active and highly ranked.

  • Write a free article and submit it to the article directories

    This is a powerful tip yet not many blogger are doing. By doing this you'll get quality inbound links and a decent amount of traffic. This tip even make many other sites work for you. The secrete is that you provide useful information with your resource box that promote your blog. You allow other blogger or web master to publish your article on their web sites or blog with the condition of placing your resource box at the end of your article. Just pick up some of your blog, refurnish it and submit to the article directories. You can submit your article at "Ezine Articles", "Article City", "Go Article", "Article Factory", etc.
There you have 4 tips about how to get quality inbound link to your blog and this concludes the traffic to blog:how to boost traffic to your blog series.


To sum up,
  • find niche keywords that are related to your blog theme and topics

  • write a good informative blog using the keywords

  • mind some search engine optimizations

  • and more importantly get quality inbound links

That's it. Happy blogging and wish you all the best.

Wednesday, March 16, 2011

Top 10 ways to get people online to read your Business Blog



There are many advantages of running a blog, on top of your business website. A blog is an online diary, whereby you can easily posts clips about yourself, your thoughts and your personal life. If you publish a business blog, you posts good content, articles, breaking news or just about anything to build awareness of what you are selling.

Publishing a business blog gives your subscriber or prospect a chance to get to know you better. Through your blog, you can explain how your life has changed due to the product or service that you are selling. A blog can also be highly interactive if you also allow comments and for all to see. For sure, blogging provides a good avenue to establish some level of trust and security for an online prospect who has never met you.

Here are top 10 ways to get people to read your business blog:

1. Have a general theme and state this theme at the top or in a prominent location in your blog. Creating a general theme helps attract a group of targeted readers. However, do strike a balance. You don’t also want too narrow a theme. Otherwise, you may find yourself having difficulty finding new things to talk about in your blog every few days.

2. Be current in what you post. Don’t report about events that happen one year ago. You can refer to the particular event if relevant and/or via a link. For these past events, assume that people already know about them.

3. Keep a regular schedule. When readers return to your blog, they want to read about something new. Be sure to manage your readers’ expectations.

4. Post frequently. Search engine spiders love sites that are constantly updated with fresh content. At the very least, posting once every few days is a good idea.

5. Keep your posts short and clear. Don’t post long essays. Blog readers are known to like to zip in and out of online diaries. Keep your long essays to articles that you can publish on a separate webpage or in your newsletter.

6. Make your tittle keyword-rich. This helps in getting your posts better ranked by search engine spiders via the keywords that you use.

7. Post interesting content. No one is going to be interested in what you ate for breakfast. Not unless you are maintaining a food blog and you want to post your breakfast recipe!
Making your content interesting will ensure that your readers continue to read your blog loyally.

8. Have a unique perspective. Readers are interested to know what you think. If you are offering your opinion, be sure that you are able to qualify them.

9. Take note of your language and grammer. Even if you are posting an opinion. It is always safer to write in proper English if you are hoping to monetize from your blog.

10. Don’t forget to have a RSS feed. RSS means “Rich Site Syndication”. To increase readership and distribution, this is one thing that you must not omit in doing.

Top 10 Tips for Blogging



Tips for creating a blog.
There are
no hard and fast rules on how to blog. Having said that, bloggers will likely increase their exposure by following some simple blog guidelines.

1.) Stay on topic.
Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. Unless you have an uncanny knack for wit, humor or cynicism, the majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Most readers won't care that you eat Cheerios for breakfast. They may, however, be interested in the fact that vinegar takes out stains and that toilet paper rolls make great wreaths. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers.

2.) Stay informative.
If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. If you are endorsing a product or voicing an opinion, be sure to check your facts; your reputation is at stake. If you are offering an opinion, be sure to qualify your post, making it clear that the content is intended as an editorial.

3.) Old news is not news.
While blogging every day can be a drain, it is important that the information presented is current and accurate, writing an article or blurb about something that happened 6 months ago, will not be of interest to many. Telling your audience that Martha Stewart was convicted and will be going to prison, after her sentence is completed will make people question the value of your columns.

4.) Adhere to a schedule.
Create a schedule and stick to it. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication.
5.) Clarity and simplicity.
Keep your posts and blog entries clear and easy to understand. Remember, the web is global and expressions, idioms and acronyms don't always translate. Sometimes a little explanation goes a long way.
6.) Keyword-rich.
If the goal of your blog is to increase your visibility, include related keywords in the title of the blog. Use the title as a headline to attract interest. Each item post should have a title that will attract attention but still be relevant to the post. The title should be no longer than 10-12 words.

7.) Quantity matters.
In order to attract the attention of search engines, you will need to develop content and substance. A headline or simple sentence is not going to generate the interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content.
8.) Frequency.
If your blog content is updated frequently, search engines will tend to spider the pages at regular intervals.

9.) Spell checking and proof-reading.
It only takes a few extra moments and can save you from having to make embarrassing explanations. Remember that whatever you publish on the Internet can be found and archived. Think carefully about what you post before doing so.

10.) RSS.
RSS will increase your blog's reach. It is important that you include your blog's content in an RSS feed to increase readership and distribution.

Most weblog audiences are small, but with time and regular updates audiences grow. Bloggers may never have more than a few hundred readers, but the people who return to regularly are generally interested in what you have to say.

Tuesday, March 15, 2011

How to Boost Traffic to Your Blog:Keyword Research



How to use keyword research as traffic building method?


If you are serious to make money from blog, you must think about keyword before you write. And use that keyword repeatedly (more frequently than your high school English grammar teacher would say "it's a good English.") in your blog.


Why you have to use a keyword?


Using keyword in your blog is one of powerful ways to bring traffic to your blog. Why? It's simple. People search using keywords to look for information. If your blog includes those keywords, they will find your blog from the search engine result page and will come to you to find the information they were looking for. But is that really simple like that? Not exactly. Two things must be considered.


  • The keyword you're using must be related to your blog topic. When you're blogging about 'racing car' for example, if you use 'basketball' as a keyword, it won't help you bring the traffic. Moreover, if the visitor came to you to find information about 'basketball', he will leave your blog having bad impression on you because he couldn't get any relevant information from your blog.

    So, the rule number 1 is to use the keyword related to your topic.

  • Suppose you discovered high demand keyword (a keyword many people uses) related to your blog topic, does using that keyword guarantee you a lot of traffic? What if many bloggers are talking about similar topic using that keyword? If so, although many searchers use that keyword, probably they'll go to other bloggers who are ranked more highly in the search engine than you.

    The point is that you have to find the keyword that has high demand but a few supply. In other word, you have to find 'niche keyword.'


How to find the 'niche keyword'?


It's two fold. First, find the demand and then the supply.


How to find the demand of the keyword?


  • Use a keyword search tool. I found Search It is handy and best of it's free. A con is that an additional promotion page provided by SBI (Site Build It) will be open. But you can close it and that doesn't harm you from using search tool, Search It.


    Here is a short introduction on how to use "Search It!"


    Once you get through Search It, you will see Search It! window which has 4 boxes. Suppose you want to talk about 'car',

    • choose 'Brainstorming' at step 1 box in the "Search It" window,

    • choose 'overture suggestion' at step 2 box

    • type 'car' (without quote) at step 3 box

    • click 'Search It!' button (you may notice that there is step 4, but you don't need to fill it at this stage. If you try write something the program will tell you that you don't need to choose at this time.)

    • then a leading page will be open, which explains the technique you are using. Click 'Please .....results.' link to see the result.

    • the resulting page looks something like,

      Count SearchTerm

      3467549 car

      1914166 car insurance

    • You see the number in Count column? That's the demand of the keyword.

    • You also notice that other search terms are shown in the result page. Save this keywords and count somewhere, in case you have to refer it later.



    How to know the supply of the keyword?


    • For this end, you don't need any other tools. Just go to Google, Yahoo or whatever search engine you like and type car in the search box.

    • Look upper right bar of the search result page and you can find something like "Results 1 - 10 of about 301,000,000 for ''car". The number '301,000,000' is the approximated number of supply. For sure, not all of them are blog, but realize that if you talk about car you're just 1 out of 301,000,000. This means that you may not pick up "car" as your keyword and choose other topic if you want many visitors to find your blog from the search engine. This is why you need to save above demand table somewhere.

    • Now that you know the topic "car" is too competitive, the next thing you can do is to find the number of supply for other keywords from the table you saved. Continue this step until you find less competitive keywords.



    You may choose several keywords and use them in your blog. But remember that if you post a short blog, it's better to focus on only one keyword. If it's long, you may choose primary and secondary keyword.


    To sum up,


    • Use Search It to find reasonable demand of the keyword related to your blog.

    • Check the number of supply from a search engine, for example, Google.

    • Choose the keywords that have high demand and low supply.

    • Finally use that keyword in your blog repeatedly with the frequency of a bit more than your high school English teacher would tell you.
 

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