| The easiest way to get acquainted with the conventions of the blog format is to start reading them. The more blogs you read, the more you'll get a feel for the depth and breadth of style and subject matter they have to offer. |
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| The easiest way to get acquainted with the conventions of the blog format is to start reading them. The more blogs you read, the more you'll get a feel for the depth and breadth of style and subject matter they have to offer. |
| Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage. Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages. Here are the most important rules to follow to get your posts listed for keywords of your choice. 1. Use your primary keyword in your blog domain Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. For example, if you want your blog to get found for the keyword "rss" get a domain with the keyword "rss", or use the keyword in a subdomain as in http://ebizwhiz-publishing.com/rssnews/ Getting a domain name with your own name might make for good branding, especially if yours is a personal blog. But if you're doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction. 2. Use your primary key phrase in your blog header tags and the title of your posts If your primary key phrase is "business blogging" make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts. Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates. For example, if you have a blog on Blogger and title your post "Search Engine Optimization For Blogs", Blogger will automatically create a page with your post and name the file "search-engine-optimization-for-blogs.html" or something similar. With other server-side software like Wordpress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink. 3. Use your secondary keywords in the body of your post If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately. Don't overdo this or your posts will end up sounding unnatural and spammy to readers. 4. Use your keywords in the anchor text of links Keyword in links have more importance than simple text. Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site. Link keywords where they naturally appear in the body text, but again, don't overdo it, or you'll end up with spammy looking pages. 5. Make sure search engines can spider your blog easily Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily. 6. Get backlinks from other blogs or websites Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings. I've seen many people recommend Blogrolling as one method of building links to your blog. BlogRolling is a one-stop linklist manager for your blog or journal. http://www.blogrolling.com But all this service actually does is give you a bit of javascript code that "calls" the links. As far as search engine rankings go, this method of linking is of little use, because spiders can't read external javascript code. Instead I recommend that you focus your linking efforts on the methods here. * Submitting to Blog Search Engines and Directories: Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog. Here is the best list I've found of places to submit your feed or blog. Best Blog Directory And RSS Submission Sites http://www.masternewmedia.org/rss/top55/ * Link Exchanges: Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software. * Trackbacks: You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts. Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog. http://www.haloscan.com But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically. * Comments: You can also get back links to your blog by posting legitimate comments in response to posts on other blogs. 7. Update frequently There's no better food for search engine spiders than fresh content. Post and update your blog frequently using all the rules outlined above and there's no reason why your blog will not get you top rankings in a short period of time. 8. Stay put Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish. You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move. |
By the end of 2004 blogs had established themselves as a key
| So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging. Here are seven tips to help you build and hold an audience for your blog: Tip #1: Provide quality content. On the Internet, whether you are talking about websites or blogs, a lot of space is given to content. Everyone directs you to provide quality content. But, what is quality content? The quality of your blog’s content is directly related to how well you have defined your ideal audience. A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience’s issues, needs, or desires. If you create content they like and wish to return to read, you have quality content. The second issue is to stay true to your audience and tone of your blog. If people are reading your blog, it’s because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis, as will posting on a regular basis. Tip #2: Blog regularly If you don't update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for attention. Blog readers will go where they can get enough of what they want. Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day. This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting. Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work. When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish. Tip #3: Mention your blog wherever you can Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads: Michele Schermerhorn http://www.imarketblog.com A sassy little marketing blog Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too. Tip #4: Participate in the blogosphere Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you. If a blogger really likes your site, they will add you to their blogroll. A blogroll is generally found on every blog which understands linking to the rest of the blogosphere helps drive traffic. A blogroll is a listing of other blogs. Think of it as a “recommended reading list”. Don’t be stingy with your blog roll either. Add those blogs that you read and enjoy to your blogroll too. Tip #5: Think keywords when you post Think about keywords with your use of titles, links and blog posts. Search engines, like Google and Yahoo, like keywords. The more targeted your keywords, the better the chances of your blog appearing in search results. Search results can drive that extra traffic you want. To increase the value of the key words in your content, make certain keywords are part of the hot link in your posts. Don’t use “click here” as the hot link. You will be wasting valuable real estate in your post. Instead use the relevant keywords for the hot link, like “a great marketing idea. This gives the keywords added emphasis with the search engines. One last thought on keywords for driving traffic; if you want a real leg up in the traffic game, in your linking code add rel=”tag”. This helps Technorati, a major blog resource, index your blog for their directory. But don’t stop there! It’s time to submit your blog to blog directories. Tip #6: Submit your blog to blog directories In addition to submitting your blog to the major search engines, make certain you submit the blog to exclusively blog directories like blogwise, blogcatalog, or bloghub. Many people find blogs through these online directories. When you do submit your blog to these directories, remember to add a description that will entice your targeted audience to check your blog out. For instance, when I post my blog in blog directories, under description I put “General musings, rants, advice and strategies from a battle-worn veteran of the Marketing Wars, online and off”. Your description should help the potential reader understand your blogging topic and the flavor of how you write. In addition to submitting your blog to blog directories, join a few of the free or inexpensive traffic exchange sites like blogexplosion or blogclicker. Tip #7: Use free and inexpensive blog traffic exchange communities There are many sites which can be termed “traffic exchange” sites for the blogging community. It won’t cost you anything to sign up. At the very least, join blogexplosion, blogclicker, and blogazoo. Once you sign up, you have two options to help drive traffic to your blog. Use both of them! The first method is to earn credits (guaranteed visitors to your site) by using the “surf member sites” function. As you surf through those sites, you will be earning credits (visitors to your blog). When you find an interesting post, leave a comment as discussed above. When you find a blogger you like, add them to your blogroll and let them know you did. The second method to drive traffic is to purchase credits. The cost is very cheap for the traffic you will drive to your blog. The more traffic to your blog, the more customers you’ll have. The more happy customers you have, the more they will tell others. The more they tell others, the more customers you get. Don’t you love this dance! In summary, blogging may not be for everyone. However, it can be a great method for bringing your unique perspective to the Internet. You will surely find others who think the same way you do. Some bloggers will entertain you, some will inform you, and some will drive you to tear your hair out. Decide what type of blogger you want to be and be the best you can. See you in the blogosphere! |
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